Our vision and mission Founded in 1999, Szul is one of the first jewelers to offer a remarkably wide selection of diamond and gemstone jewelry online. Szul has become the leading e-commerce retailer of quality fine jewelry by building trusting, confident relationships. We continue to strive to bring our customers the highest quality products, values, and services through our easy and convenient online store. Szul means real value Szul sources and manufactures diamond and gemstone jewelry from specialized markets around the world, making it possible to offer our customers fine jewelry at the best prices. Szul ensures product quality and value by eliminating the "middleman" retailer buying in volume buying the right goods from the right markets being customer-conscious at every stage of production offering our products solely through the Internet How do we stand out from the crowd of online jewelry sites? Unlike other jewelry sites, Szul is not an extension of a standard retail store but an exclusively Internet-based company. By controlling our sourcing, manufacturing, and product distribution, we can bring fine jewelry to the public at exceptional prices while raising the quality bar on the competition.