Hannah Diop was raised with an earth-friendly ethos, but struggled to find haircare that actually worked. In fact most of the products marketed to textured hair then and now use harsh chemicals that compromise our health and don't deliver on performance. In 2012 she decided to do something about it and after thousands of hours of research, testing, ingredient evaluations, and hundreds of formula drafts, Sienna Naturals was born. After 8+ years of witnessing the brand’s evolution, Hannah’s favorite product tester and sister-in-law, Issa Rae, officially joined forces as co-founder.

Our custom formulas are powered by the highest quality naturals inspired by ancestral traditions and our Rooted Technology™ to provide a foundation for your healthiest scalp and hair without compromising on performance. However you wear your textured hair—coily, curly, straightened, color-treated, braided, in locs, or with wigs or weaves—you deserve to express yourself with confidence.

By reimagining what textured haircare looks like with YOU at the center, we have created a new approach to clean chemistry. Our products repair hair health, starting at the root. We go further to dermatologist-test our formulas to ensure our products are safe and non-irritating. This is our clean technology promise to you, our community.